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Dealer
Comments
ROSSITER'S H-D
Bradenton, FL
"I have been in Rossiters H-D several times for parts. It is usually more miss than hit. The clincher came recently when I lost an end cap to my H-D grips, which fell off somewhere while riding. The person behind the parts counter told me I would have to purchase a new set of H-D grips for $57. Off to Brandon H-D who ordered the end cap, after taking the time to do a parts search, for about $9.00. (Brandon H-D service and parts dept. are both good.  The bike is done as promised, and they don't gripe about doing warranty work even if not purchased at the dealership). By the way I too attempted to support local H-D dealership  Rossiters when purchasing new, but not to the tune of their philosophy of "whatever the market will bear". Yep, I went to Jim's H-D in St. Petersburg, FL. and purchased a new 2002 Road King,@ MSRP. 10% credit to purchase leathers for my wife and I, and best of all the bike was delivered with all the extras paid for exactly where they belonged." - CB 02/04

"I have bought 3 bikes from this store since 2001. Have had no problems with staff or owner. Have fixed any issue I have had. Owner/Manager is down to earth. Bigger store is on the way. I am sure she will have a great place. Store inventory has always been limited due to its size." - JF 03/05

FLETCHER'S H-D
Clearwater, FL

"Salesman says that they will sell me a Sportster at MSRP if I buy $800 in accessories.  Salesman also says that they will sell big twins for MSRP plus $1000 in accessories.  Total out-the-door price on a 2002 Sportster was quoted just shy of $7500." - AG 7/01

"This is a great dealership.  I ordered my 2005 EG Classic over the phone from Pat.  He put up with my weekly checking until in the 9th week the bike arrived.  I gave them a date on when I would like to pick it up and it was ready and waiting.  Now is the time for the 1000 mile service.  They are supporting my schedule and squeezing me in.  I'm from the Cocoa, FL area about 150 miles away.  Great Dealer." - ML 06/05

"You can search all over the state, but you will not find anyone as helpful, informative, and easy going as Fletchers. They sell at MSRP and have all the bikes priced out the door!" - JW 09/05

H-D of CLERMONT
Clermont, FL
 
DAYTONA H-D
(2 Locations)
Daytona Beach, FL

"I bought a bike at Daytona H-D. Cool place, great people. Paid $2500. over MSRP, I got what I wanted. In the 12 years of buying Harley's, I never had a better experience. Recommend them to anyone. KK 5/01

H-D OF CENTRAL FL
Fern Park, FL
 
H-D OF FT. MYERS
Fort Myers, FL, 33907
"Good bunch of folks there. Bike prices at market rates, like it or not, but parts, sales and service are excellent. They don't forget you after you walk out the door. Haven't had any major work done, yet, but free installation on tire purchases. Discounts for a year when you buy a new bike. Discounts for local HOG members, as well. A real nice touch is the free bike pick-up and shuttle service they provide and bike detailing after servicing. Sweet." - SO 1/00

"There are a great bunch of people running this dealership from the always helpful Parts Department to the excellent Service Department. Parts and Service have always gone out of their way to be friendly, helpful, and professional. Only complaint I have with this dealership is their markup on new bikes. Right now the markup seems to be about $4K over MSRP on BTs. That's bone stock and doesn't include "dealer prep". I don't have a problem with a business making a profit, however, there is already a hefty profit built into MSRP and I believe $4K over is excessive. Problem is that this dealership and the next closest dealership (Naples, FL) has the same owner. Most of us know what it's like to try to buy out of area; so I'm stuck with HD of Fort Myers and just glad that their Parts and Service make up for the Sales rip-off." - VF 5/00

"Needed to replace my 99 Fatboy which Hurricane Wilma's storm surge wrecked.  Dealership had ~140 new 05 & 06 HD/Buell bikes plus ~60 used bikes in their inventory.  Out the door price for an 05 FLTSF was "just under $20 grand."  Out the door prices for new 06 bikes varied from 2 to 3 grand over MSRP.  Conclusion: this place remains a Stealership." - SS 12/05
FT LAUDERDALE H-D
(3 Locations)
Ft. Lauderdale, FL
"Just in case you haven't already heard this, Ft. Lauderdale H-D is now owned by Daytona H-D, is a stealer! Went to scope out the 2000's, they had a bone-stock FLSTF, lists for 15+, for (no
shit) $23,000 !!!" - TT 1/00

"I am very pleased with the relationship I have with this dealer. They aren't perfect-who is-but they seem to be genuinely trying to provide quality sales and service. They carry a large inventory, lots of late models that are priced up there, but the other dealers in the area are either the same or make you buy parts & accessories. My current year bike cost $500. over MSRP. They treated me right and they have a service manager that knows his stuff." - DD 5/01

"Just went to their tent sale blowout today.  FXD's were at $17,990.00 (over 50% higher than MSRP), this was their sale price, insane!!!  It appears that they are $3000.00 higher than anyone in the state for FXD's.  I pity the fools that purchase a bike there." - MK 6/01

"I entered into sincere negotiations on a late model bike.  Several e-mails and telephone calls back and forth resulted in an agreed upon price.  Then the surprise, a call from the "sales manager",  the price went up by 2K.  As the saying goes, I was born at night, but not last night.  Happy end to the story is I brought private.  Bottom line, I'd avoid Ft. Lauderdale HD." - TG 6/01

"In a trip to Florida, where I was looking to relocate to be able to ride year round, I visited the showroom at the Ft Lauderdale H-D.  I asked for a datasheet or a brochure for a Road King.  The salesman said that they couldn’t get literature from H/D and it was on backlog, but did say that he would mail me one and it might take a week.  Didn’t he just say that they couldn’t get catalogs ??   I’m going to buy a bike for close to $20,000 and I can’t get a catalog from this place and it never did come.  I went to another dealer and they not only gave me a catalog, but the massive H/D accessories catalog and supplement as well.  Not following his word of sending me a simple catalog said a lot.  Needless to say, I didn’t buy my bike there." - PP 03/02

"Took a trip up there with a mate to buy a used, city of Ft Lauderdale police scoot.  Per a phone call chat with one of their salesmen, they told us they had two stock reconditioned bikes available each with under 9K miles.  Upon our arrival there two days later, there were none of these bikes to be found, but they did have two repainted and accessorized police bikes each with more than 15K miles at much higher than previously advertised prices.  They had little HD 2003 stock on the floor but had more than 6 custom $30+K chopper for sale." - SS 01/03

"I was going to buy a 2001 Dyna Wide Glide. I asked how much they were asking and they said 19000.I said no way that's to much for that bike. So I offered them 17500 witch was a thousand over what the bike retailed for in 2001.They said alright and I put 500 down on the bike to hold till I got my financing. Then they called me after I was approved and the price was 19000 again. I told them forget it I will go somewhere else. They lied and told me the bike had a 4000 dollar paint job on it , I found out the color in 2001 didn't cost anymore than any other color. They also lied about what my payment and interest rate would be. I wouldn't send my worst enemy there. I had a friend ask them about the same bike and they told him they were selling it for 19999 I don't know how they stay in business." - JG 05/03

"I purchased a 2003 Heritage Softail Anniversary silver and black with 800 miles.  My salesman would not budge on the $22,000 price.  He told me I was buying a collector edition and could not lose money.  It was worth every dollar.  Ten months later, I think I would like an Ultra.  I went to HD Pompano and the salesperson there told me "You paid way too much for your bike, I can only offer you $14,100 as a trade.  Where did you but it?"  I told her.  Same owner, different location. I went to talk to my salesman and he confirmed the bike is only worth $14,500.  When I asked why I was losing almost $1,000 a month, he couldn't answer me." - JZ 10/04

"This occurred at the dealership on 2871 North Federal Hwy.  I purchased an 04 Fatboy in March.  Salespeople were friendly, fair, and honest.  My issue is with the service department.  I took the bike in for the 1000 mile service, service rep asked if I had and questions or had observed anything on the bike.  I mentioned that there seemed to be a bit of "play" on the clutch lever, which I believed to be part of the break-in.  When I went to pay, they charged me $30.00 for clutch adjustment.  When I complained and mentioned it was an unfair charge because it should be part of the break-in and first service, they said it was not.  I have not taken the bike there since.  Interestingly, the Pompano store has the same owner but much better service." - SL 12/04

HERITAGE CYCLES
Ft. Walton Beach, FL
"I was stationed at Ft. Walton before coming here to England The service I had received was courteous from the staff and I'd come to know a few there well enough to ride with. Anyhow, I recently tore my sporty down for an overhaul and found that they broke a stud off of my timing plate when they install a new cam a few years ago and did not replace it. I know they didn't because there was no place for it to go. I know it's no use crying over spilled milk, but it feels like a friend has stabbed you in the back. I guess what I'm trying to say is... Don't let these dealers take you for granted." - DC 1/00

"Just picked up a '02 FXD.  Very friendly sales staff, didn't feel pressured at any point.  Just above MSRP." - CW 10/01

"Excellent dealership!  Honest and a dealer of their word. One phone call and got to order what I wanted at just about MSRP and was not pressured to buy any accessory packages etc.  Unlike other local dealers who take you down that road.  The Assistant Manager is great and a pleasure to work with. I have to drive about 8 hours to get my bike and it will be well worth the drive.  I highly recommend giving them a call for a straight no b.s. deal. You can't go wrong.  My bike is also coming in on time as promised." - TR 12/01

"Good, knowledgeable, friendly folks to deal with in all regards.  No pressure and very helpful.  They treat you like you are in their living room." - BK 02/02

"Great folks, bought a 2002 FLHRCI at almost list. Treated me fair, even held the bike for me with just a credit card number over the phone. Could not ask for better service." - MG 04/02

"Drove 50 miles with the intention of ordering a Softtail Deuce because of all the good comments and recommendations I saw on this page.  First, I walk in and the salesman politely asked if he could help me.  They happen to have an '03 Screamin' Eagle Deuce sitting in the front and I asked what they were asking.  Nice bike, btw.  He tells me that it was sold and that they sold it for 32K and some change.  I was surprised after the comments that I read online about the dealer.  I figured that it's a special edition so that was kewl, if someone wanted to pay that much for it.  I then began talking to him about purchasing a Deuce in vivid black and what the price was.  Imagine the look on my face when he quoted "23K"...HA! I just said OK and walked out the door.  I figured that all the comments were by employees or friends of the store.  That was one so called "Dealer" who actually turned out to be a "Stealer"." - KS 09/02

"I recently quit as service manager at this dealership after working there for only six months. The business practices of the husband of the owner (who runs the business for her) are reprehensible. Not only are customers being overcharged for service work, they are being sold used parts as new and being charged for parts that were not used at all. In addition, customers are being lied to in order to cover up mistakes made by employees. One instance of a cover up that comes to mind involves a customer who brought his Sportster back with a complaint about the alignment of his front forks. Several months before I started working there, repairs had been made on this bike after a minor accident. However, the frame had been bent in the neck area and this damage was overlooked during the original repairs. I discovered the bent frame during my examination of the bike to verify the complaint by the customer. When I told the manager mentioned above, he forbade me from telling the customer for fear of a lawsuit due to  negligence in making the proper repairs the first time the bike was in the shop. There are numerous other examples of unethical behavior by the top management of this dealership, but I think you get the idea. CAVEAT EMPTOR!" - SE 12/02

"Called Heritage to see what they had because I was on the lookout for a deuce. They were sold out for the year but they had a Night Train coming in. The man who I believe was the owner told me he would sell it to me at MSRP. He took my credit card over the phone to hold it and told me to come see his salesman. Went in and did the paperwork and true to his word the bike is at MSRP with approx $200.00 extra bucks for prep. Not a bad deal considering that I was dealing with another shop in central Florida that advertised at $500 below MSRP but thought he could slip the bike in at MSRP plus approx $1000.00 in additional fees. Straight shooters all the way and they are also giving me a discount on accessories at purchase." - TP 07/03

"My Buddy and I were en route through Alabama this weekend on our way to Florida. He suffered cam bearing failure on his 99 Electra-Glide Standard. Manager at Heritage waited two hours after closing for bike to arrive on wrecker (with my Bud!). When wrecker still hadn't arrived left note advising how to call him then. Put his bike in shop on Friday morning and had it ready for trip home on Sat Night. Believe this dealership to be an exception to the rule regarding most other dealerships lack of compassion and interest unless you are a regular customer and then forget you after the sale." - WR 05/04

GAINESVILLE H-D
Gainesville, FL

"I can not comment on the sales staff or MSRP, but I definitely can comment on the parts department. My wife's Buell Blast disposed of it's shifter while going down the road. We could not find the shifter so we had to go parts hunting. Gainesville was the closest dealer so that's where we headed. They had three shifter levers in stock but did not have the inner bushing or bolt. Once they realized the bike was stranded along the road, they pulled a new Blast off the floor, removed the shifter assembly, and sold it to us for $20. They even gave us an allen wrench, free of charge, to tighten the bolt. This is how all dealers should treat their customers. While we there, we were asked at least three times by other workers if we needed any help. This all occurred on an extremely busy Saturday while they were having a big charity event at the dealership. We were so impressed with how we were being treated, we ordered some accessories that we had planned on purchasing from our home dealership." - BB 5/01

"Visited Gainesville H-D on May 25th.  Two separate buildings, one for sales and the other for parts and service.  Was a little shocked at first about the size of their sales area, but DON’T BE MISLED!!  What they lack in size they make up for in price, customer service, etc.  Great prices!!!  In the market for a 1200 Custom and they had two 2001’s, WITH accessories installed with an out the door price of around 10,500.  Will definitely be making my next purchase from Gainesville." - RR 6/01

"I stopped by Gainesville H-D June 30 on my way to St. Pete.  From what I've heard this would be a good place to order a new Wide Glide. I was given a price of $17,300  + $1000 in parts  + $1000  because I was out of his area.   Total was $19,300 I felt insulted and put back the two t-shirts I was going to buy.  (If I had one already I'd burn it) I'll never stop there again." - KB 7/01

"In January of 2002 I drove just at 2100 miles round trip to purchase a bike from Gainesville Harley Davidson and Buell in Gainesville Florida.  I found the bike searching online ads and was surprised at the price for the condition.  I purchased a 1996 FLHTCUI Shriner bike including taxes and 3 year service contract out the door for under $15,500.  I couldn't even get in the ballpark for the same bike in Dallas Texas.  Everyone I dealt with in sales, parts and the shop were great to deal with.  I was even offered 10% off parts while I was there and that knowing they would never get my business again.  I actually made a mistake and picked up the wrong headset system and had to send it back and they credited my card and sent me a receipt promptly.  A smaller type shop that was a pleasure to deal with." - MN 02/02

"In May of 2002 I stopped at the shop (60 miles away) to see about buying a bike, after visiting the shop closest to my home and finding they weren't interested.  The sales force was more than will to sell me a bike and went out of their way to put me on a 2002 FXDL, at a price a couple of thousand dollars less than my local dealer.  Since then, I have found that their service department is even better than the sales department.  This is what a motorcycle shop should be, all they are interested in is "customer satisfaction".  I will recommend them to anyone, and the 60 mile ride is more than worth the inconvenience." - DV 11/02

H-D OF CRYSTAL RIVER
Homosassa, FL
"This dealership has taken extreme advantage of my brother. He had no experience whatsoever when it came to pricing Harleys. Went in to the dealership the several days ago during a visit with my brother and his wife. They are selling used bikes at more than $5K over MSRP for the equivalent new bike.  I asked a salesman if he intended to back off at least $5,000 on a used Dyna and he let me know that they will sell at whatever price the market will bear. Can't blame him for that, but the attitude they include with their overpricing is nearly unbearable. Lots of show, not much go." - DD 12/01

"I use Harley Davidson Of Crystal River for all my purchases and service. I consider their personnel, (the owner, the parts department, the techs, and the sales people), to be knowledgeable, friendly, and personable. Their pricing is more than competitive and there are frequent sales on parts and labor. My only regret is that I did not discover them until I had already purchased my 01 FXSTBI from my local dealer located 5 miles from my home. In my opinion it is well worth the 100 mile round trip to do business with Harley Davidson Of Crystal River where I get treated just as well as the people who have purchased their Harley from them." - LE 03/02

"I have been buying parts from here for over 6 months.  You can not get a
better price or service from this parts department.  Thanks a lot!" - PS 04/03

"I have just placed my second parts order with Crystal River and can't believe the good service. I especially like the fact they call back promptly to clarify anything on the order. They also call you to confirm the order is shipping. Two thumbs up and I will continue to order from them as long as I continue to not wait till the last minute to need my parts!" - TL 10/03

REGENCY H-D
Jacksonville, FL
"Here's a little about the two dealers in Jacksonville, Fl. They are owned by the same family, the Adamecs. They advertise that they sell for MSRP PLUS all accessories installed by them at their shop rate, which is $49.50/hr. " - J 7/99

"I recently contacted Regency about having my 10,000 mile service.  They quoted the outrageous price of $500!  I contacted the dealership in Savannah and was told it would be $300.  Before being hung-up on by the Jacksonville Stealer, I was told, if I did not have the service done, they would void my 4 year Extended Warranty." - KC 11/99

"Bastards. At one time had a decent service department but service manager left and went to Daytona HD. Had a luggage rack installed on a '95 FLSTC and they put it on backwards. This place deserves a neutron bomb." - SO 1/00

 

"I will never purchase a bike from either Adamec's (Regency or Orange Park) locations. Until recently, you would find a sheet listing the base price (MSRP) then all the add-on, dress-up parts, charged at full retail, plus labor to install said parts, then freight, prep and inspection fees. I saw a $6300 Sportster jump to over $9000 from this practice. How do you put $3000 worth of parts on a Sportster?  Then I started thinking - "What happens to all the original parts off the bike, like wheels, handgrips and controls, fork sliders, foot pegs, pipes, etc. that came on the stock bike. You pay for that stuff in the base price. It should be given to you to do with as you please.  Are they reselling these parts or using them in the service department to repair/replace damaged parts? When I asked a sales rep, I either got a shrug of the shoulders or nothing at all. Also, after the V-rod came out, there was always one at Regency (no price displayed). After a couple of months I stopped in and asked if they were ever going to sell it. I was told that 4-5 had been sold. I asked how much they had sold for and was told "between $28-32,000" I know there is a thing called supply and demand, but  does that warrant charging almost twice MSRP?" - DP 07/02

"Purchased used FXLR from local guy. Went to Regency H-D to get 5000 mile service to check overall condition. I was promised bike would be ready in 3 to 3 1/2 hours if brought in by 9:00am on a Saturday. Bike was not ready until the following Monday. When I complained to Service Manager, he let me have my bike after they serviced it at no-charge. They ate the $215.00 tab. That was first class customer service. I will go back to them." - BH 04/03

"Most of us locals really appreciate the attitude at Adamecs.  The service manager in particular goes above and beyond the call of duty to make sure you are satisfied.  One time I arrived with no appointment at 7 AM on Monday morning with a leaking rocker box, I was supposed to be on my way to N C for a week of riding.  They had me fixed and on the road in 2 hours.  I have had all 3 of my Harleys in for service there on various occasions, the only time I had an issue was when I felt they should have used new clamps instead of putting the old ones back on, and I told them I would rather pay a few bucks for new parts than try to skimp and end up with a less than quality job.  They put on the new parts at no charge.  The parts dept is also very helpful.  I have never bought a bike from them, but they have a good selection, and every bike has a price sticker.  Bike prices seem to be fair." - TS 08/03

"We purchased a 2005 Roadking a month back.  The sales staff has been updated there.  A year ago unless you drove up in a BMW  or the like, you were ignored.  The parts guys are a lot better to deal with and the whole crew from start of purchase to the end of purchase is very pleasurable. The service department goes a little overboard with the "Image" thing.  We purchased a different seat with our bike.  When it came in, I went to pick it up.  I was then informed that I had already paid to have it installed (150.00).  2.5 hours to install a seat in the flat rate manual.  I was informed that if I installed the seat and scratched the fender that it was my problem.  If they did it it was theirs.  On the day of install I had my ride there on time and told service that I would wait the 2.5 hours.  Three and a half hours later I found my bike out back with the seat I rode in with and a backrest that I did not order.  The nice fella at the wash rack that was getting ready to rub off the finger prints with a terry cloth towel that looked like it arrived at the dealership in a dump truck told me that my seal looked good.  To make a long story short, the guys in the service department jumped through hoops to get all of the parts that were missing in the seat kit and  get us done. End result...New seat and detachable backrest installed.  Bike washed and rubbed down with a nasty abrasive towel.  Looks like seat was installed by a mountain lion.  Nice guys to deal with though on a personal level. Just do not let the service department get at your ride." - AR 07/05

KISSIMMEE H-D
Kissimmee, FL
 
H-D OF LAKELAND
Lakeland, FL

"I traded in my Blast for a Dyna wide glide. I have had a lot of people ask me what the experience was like trading the Blast in using the Trade-up deal. I have to admit that it was painless and that was mainly because of Huffman's H-D of Lakeland were GREAT! I had called some other dealers, and when they found out that I wanted to trade a 2001 Blast they either hiked up their prices or started to get really resistant to the deal.  Everyone at the dealership was excellent, friendly and helpful. I even had the General Manager pop out to see how I was doing and he offered me the option of coming inside the workshop and doing some work there where it was air conditioned. I am VERY impressed. As far as the deal I got on the Wide Glide, I have nothing to complain about although I didn't buy at MSRP, I paid a little over (not much), but they had the bike I wanted, in the color I was happy with and it was available now. Every other dealer I spoke with was priced way higher for a floor bike or insisted I take accessories etc. I would recommend to anyone. The ladies doing reception, clothing and accessories were excellent, friendly and helpful. The parts people were great too... very knowledgeable..." - DG 7/01

"I stopped in Lakeland HD at recommendation of a friend from that area, It turned out to be a great place so far, I went looking for a new bike for my SO, but she fell in love with a Used BadBoy, the bike is super clean and the buying experience was simple, no hassles at all!  on another note, I've been having a few problems with my '01 flht, so I figured I'd ask top have them take a look at it, they took the time with me and treated me very well, no attitudes no problems, in fact told me of some issue's of previous problems with my bike. I also ordered some parts from them for our bikes and was able to pick them up the next time I rode over there, I have NEVER had parts come in so quickly.  I got to say, my experience with them has been great, It was well worth the 100 mile ride to go to this dealership!" - TG 04/02

"It took a long time to save the money for a brand new Fatboy, so I managed to hit nearly every Harley shop in Central Florida during the wait. I live in Orlando, so the hometown dealership was the first stop.  They want $3k over MSRP "for market conditions."  Ah, make that the hometown stealership.  Drove over to Space Coast - they want $1k over MSRP plus another $1500 for "out of the area adjustment."  Gator H-D in Leesburg said they sell at MSRP, but only sell on a first-come, first-serve basis.  They wouldn't even accept a $1000 cash deposit!  Stopped in Lakeland and finally found nirvana.  They agreed to sell a FLSTFi at MSRP if I would purchase $1500 in accessories.  Can you imagine actually getting something for your money, instead of simply lining the pockets of the local stealer?  What a refreshing concept.  This dealer always welcomes me like I'm one of the family.  If you live anywhere in Central Florida, the trip to Lakeland is well worth the drive." - TA 09/03

"I would recommend this dealership. They sold me the bike at MSRP plus 270 freight plus 600 dealer fee and 145 title/tag fee. It was the best price I found in Fl. After I bought the bike they take you around the dealership and introduce you to clothing, parts, and service. They gave me 2 shirts, 2 knives, and a Harley starter cleaning kit and my bike was full of gas. Great people do deal with. I first went to Gainesville HD and they were over 2000 higher and acted like it was a great deal. If your shopping I would give Lakeland HD a try." - CB 02/05
GATOR H-D
Leesburg, FL

"Around the first of Sept. I called and found that Gator had a Lowrider I was looking for, due to arrive the first week of Oct. I was told I could have it for MSRP. I was told they charge $1000.00 shipping, handling & prep, $125.00 for title work. I was told it could be held for $500.00 and that it would be refunded if I changed my mind for any reason. Ten minutes later I called back and made the deal. After months of shopping around I found these people to be the only ones willing to deal honestly. I took delivery as promised and will always do business with them in the future. Softtails cannot be held, FCFS only. This is truly a first class operation." - LW 10/01

"After calling just about every dealer in Florida, I called Gator Harley.  Told them that I wanted a Dyna Super Glide with Security package.  They quoted me MSRP for the bike plus 1000 for transportation, Setup and paperwork.  They told me the bike would be in by Jan. (3 months) No pressure, Professional Staff made you feel like you were part of the family.  Needless to say I bought there and would recommend them to anyone else looking.  Everyone else in Florida either would put you on a 1 year waiting list or wanted to charge as much as 3K over MSRP. (Now I don't see stupid written across my forehead) Check them out, it will be worth your time and bank account." - JL 10/01

"Took the bike in for it's 1000 mile checkup.  Made an appointment for 9:00, pulled in at 8:55 and was greeted by the service manager.  He asked for my keys and card, said the bike would be ready in 2.5 hours.  In 2 hours and 25 minutes the bike was returned to me, serviced, washed and waxed.  It don't get no better than this folks.  Gator Harley, great place to buy and they really care about their customers." - JL 03/02

"I started doing serious research on my Harley purchase one year ago, when I discovered this site, the comments about Gator Harley were absolutely correct.  I was quoted MSRP+$1000 (setup/freight/1000 mile maintenance) for any bike on the floor or for any 2003.  I am from the Orlando area and all local dealers are adding $3000-$4000 to MSRP (as one stealer put it "because they can").  Well worth my 80 mile drive!  I picked out a brand new 2002 custom Fatboy on the floor. Gator provided a full list of custom work done they had done, were willing to negotiate, and gave a 15% discount on parts already added and/or any extras I wanted to buy at sale time. The final reason I will be driving the 80 miles round trip for service, happened when I picked up the bike.  As I was getting ready to ride away, the service manager noticed a defect in the custom pipes (as a novice Harley owner, I would have never noticed).  He indicated when I come for my 1000 mile service, they will completely replace the pipes!" - DD 07/02

"Bought a 2003 Dyna Wide Glide in August at MSRP. The salesman said come down talk to him and then stay in touch and he would let me know when the bike I was looking for came in and he would sell at MSRP plus $1000 for freight and prep (plus tax of course). That $1000 includes the 1000 mile service. I had my wife's Sporty lowered there too. Friendly staff, they will get all of my business in the future. Very cool place, locals hang out there just too chat on Saturday's." - DP 09/02

"I would like to recommend the folks at Gator H-D as outstanding. From helping me purchase a year old Superglide to suggesting accessories, they were laid back and the prices were relatively reasonable compared to big town dealers. The bike was ready a day before it was promised and it had a full tank of premium fuel on board. Now that is service. The dealer also gave a 15% discount on anything purchased at that time, also." - BG 03/03

"After 6years of riding a Shadow my wife was begging for a Sportster and she knew exactly what model and initial accessories she wanted. Twice I went to the "local" dealer.  First time the salesman kept pushing used models.  Second time another salesman pushed floor models that weren't what she wanted and finally would only give a vague price on ordering one saying "list plus setup and other costs." Called Gator and they said sure that they could order exactly what my wife wanted.  Gave me the price over phone and a few minutes later faxed an invoice with everything detailed.  $700 over MSRP, which includes 1,000 mile service. Plus 15% discount on accessories, which for my wife's bike is some real money. When we went to pick it up the entire staff was very helpful and the final price was exactly what I was faxed.  Outstanding service and well worth the 72 miles from Daytona." - BC 05/03

"I definitely recommend this dealer. On Saturday 01/17/04 I spoke with my salesman on the phone at 1:00 PM. I arrived at the dealership at 3:10 PM. The entire staff was extremely pleasant and very helpful. My credit is far from good, I picked out a couple of pre-owned bikes that caught my eye and at 5:30 PM. I drove off on my 2002, XL1200. I had to put down a very minimal amount of money, I purchased very affordable insurance on the spot, and most of all I purchased the bike for well under N.A.D.A. with out one bit of haggling. I could not ever imagine my local dealer being this good. I can this was WELL worth the drive. Thank You Gator H-D. My wife and I are proud Harley riders." - RM 01/04

"This is the second bike I have purchased from this dealership.  They are fair, honest and customer orientated.  The local Dealer in Orlando only has one thought on their mind, "How much money can I get this fool to pay"  Needless to say I paid 1000 over MSRP and that 1000 included the freight, setup and 1000 service so they made about 125 over MSRP.  I would highly recommend this dealer to anyone in the state, it is will worth the money you will save." - JL 05/04

"I purchased a used 1997 FLTCI over a year ago and found this dealership a pleasure to deal with.  My feelings were re-enforced when I was visiting them for their grand opening. I was waiting for a Poker Run to start when my clutch let go.  The service writer said he could get it fixed right away, about 2 hours.  The job was completed and the bike was cleaned and ready to ride in the time the stated and by the way this was a Sunday. This is a great dealership." - JG 07/05
SPACE COAST H-D
Melbourne, FL
"Harley-Davidson of Melbourne sells at just over MSRP does not require you to buy a  bunch of chrome. Good people to deal with, ask for Steve (owner) or Elaine (Salesperson)" - CM 9/99

"I ride a 91 Heritage Softail. I did not buy at Melbourne. Too long of a wait. Back in 95. I bought mine used. It was well taken care of and I thought that any minor problems could be fixed at Melbourne. The rear cylinder base gasket leak was repaired at Melbourne. Two thousand miles later the leak returned. Replaced a broken inner primary at Melbourne. Also the rotor while there. Had to have someone else remount the inner. When they opened it up there was cardboard in-between the rotor and stator. Will never go there for service. My wife tried to purchase a small item for me for Christmas and use our debit card. She was told that she needed to spend more to use the debit card because they get charged too much for the transaction. Steve is as arrogant as is father was." - R 10/99

"You can always count on them standing behind their work!  What needs to be remembered is that humans do the repair work in the service department and therefore there is the odd occasion when the work needs to be re-done.  If you just go somewhere else and do not give them the chance to make good on it then there really is no basis on which to complain.  I have dealt with Steve (the new owner) and his father and have found them to be FAIR.  As consumers we have a responsibility to voice our needs and concerns to the right people and if that means approaching the owner then so be it.  I asked Steve about the debit card comment written by R in 10/99 and yes it is true that HD of Melbourne employees are discouraged from taking extremely low credit card transactions but DO NOT require higher purchases...they only inquire if there is any other form of payment available as low value transactions do drive up costs.  Seems like a situation where just communicating better could have solved this one.  Overall great dealership!" -  DC 01/00

"I talked to a guy at the Melbourne H-D about an '01 Sportster.  He quoted me almost $11,700!! List is $7,900- almost 50% markup. He told me  they change the grips and pegs and a few other details. Sounded like about  $50 worth of changes. This also included tax ($475 on MSRP) and tag (about  $100). So figure the net markup at about $3000. If they can get that price then more power to 'em- I think its worth the  drive to Tampa to save $2000 since I work about a month to make that much $. It looks like from the posts here that if I drive to the Florida west coast  I can find the same bike for list + 0%. Thanks for posting this info guys and for hosting this page. If it wasn't for this I'd have probably never found a good price!" - TE 9/01

"Great Site!  Information, if factual, is great and an educated consumer is more likely to be a satisfied than one who buys in the blind and has unrealistic expectations.  In regards to pricing on an '01 Sportster, we do not mark them up $3,000 as reported in the previous comment.  We sell our motorcycles at MSRP plus $500 worth of accessories on Sportsters and $1,000 on big twins.  We also have a admin and shipping charge.  What your previous commenter did not realize is that when you add those things up on a top-of-the-line Sportster Custom (not the base price of a black standard XL 1200 as he states) plus taxes and tag you can get an $11.7K OUT THE DOOR PRICE.  It's a shame that through lack fully listening to our sales manager a customer had to go all the way across the state when he has a good dealer right in his home town." - Space Coast H-D 9/01

"The last time I went to Space Coast HD I wanted to get the spokes on my Softtail replaced with new stainless ones.  The dealer sold me the spokes for about $100, and commented on the good deal I was getting.  When I went to pick up my bike, the total cost was over $500.  The dealer had replaced my rear brake pads, because they said they were worn out and they would not release the bike to me with them.  They spent 2 hours labor drilling out the bolts holding the caliper on, apparently using a standard drill bit, because they claimed they were stripped.  I had planned to change the pads myself, to save some money. I packed the bike and headed north with my wife to Biketoberfest.  About an hour later, at 80 MPH on I-95, the rear tire went catastrophically flat.  I managed to pull the bike over to the side of the road, and ended up getting towed to a nearby motel that night, and towed to a bike shop in Ormond beach the next morning.  The tube in the rear tire had a quarter-sized hole where the dealership had pinched it during reinstallation of my tire. Total "cost" of getting my spokes changed by the dealer approached $1000. When I went back to the dealer, and mentioned that my wife and I could have been killed, their response was "We'll, you weren't."  They refused to refund any of my money, or pay for my 2 towing bills, or my motel room.  Since then, I have bought all of my parts and accessories at any dealership _other_ than Space Coast HD.  I would recommend that this dealership be avoided at all costs." - RK 10/01

"My '01 has been in there many times, resulting in most of the repairs not being done correctly, even after taking it back several times, They order parts and then cannot find them, After having one of my parts for months I was told it had the wrong customers name on it, only after me calling constantly I found that out, (BTW that part had been ordered 5/01 replaced 9/01).  One repair under warranty my bike came back damaged, then the next day when I brought the bike back they told me it was that way when I brought it in.  They did offer to do the repair for free after a talk with the owner.  Now I have been told they would not sell me a new bike nor do they care they lost my business. They do not want to give me my copy of the signed repair orders and it took over three month's to get copies of my warranty repairs only to find out they charged a part to warranty that was never installed on my bike, I was told it had been ordered it is now month's later and still no part, that has been charged to Harley Davidson as replaced already. To give them credit where it is due the bike and clothing Salesman there is friendly and glad to take time with you." - TG 12/01

"Thanks for a great buying experience! The sales staff were excellent. I not only got a complete rundown of my new bike but also the dealership and staff. Feeling well acquainted with my new FLHT, with a bag full of free goodies and a 14 mo. permanent plate, I hit the road completely satisfied. They even gave my Lady a free t-shirt. Service is top notch and timely. The parts dept. knowledgeable and timely. All the staff friendly, helpful and courteous. I got the bike I wanted for a fair price. After walking out of dealerships dissatisfied and/ or angry throughout the state these folks were a breath of fresh air." - DB 01/02

"I just purchased a 2002 Ultra Classic from Space Coast Harley Davidson.  I did a lot of shopping around, and they came up with the best price around.  And they had the bike I wanted on hand, so I didn't have to wait.  The sales department was very knowledgeable.  This is my 30th year riding Harleys, and I can spot a sales line a mile away.  There was none of that.  Just helpful, with information when I needed it.  More like dealing with a friend, than a salesman.  The finance dept. was exceptional, and she got me in and out easier than I've ever purchased a bike!  I was introduced to the people I'd be dealing with in the shop, and they are like one big family.  The service manager got my upgrades and accessories installed immediately.  The mechanics did a fine job and explained the entire job to me.  This is one shop that makes you feel like they are there for you, instead of the other way around!  After my initial break in service, they even did a great job of detailing the bike for free.  In the future, this is the shop for me!" - CR 02/02

"Just bought an FLHT from this dealer and although I had to ride the 70 plus miles it was well worth it compared to my local dealer. I got the bike I wanted sold in a professional manner at a beautiful site. I paid near list without any haggling and everyone has made me feel welcome to the family. It is worth the ride and isn't that what this thing is all about ... the ride?" - TA 02/02

"Just got my new FXD from Space Coast in late February.  Although I was a bit disappointed in how long it took to get it after its arrival (of course, it was right before Bike Week in Daytona) I felt that I was given a fair deal.  When I picked it up, all the accessories I ordered were properly installed, the permanent tag was on it, and it had a full tank of gas (too bad auto dealers can't seem to do that).  The sales manager gave me a complete rundown/intro on the bike, including break-in procedures, etc. No pressure at any time.  A pretty good overall experience.  And I'm loving my Super Glide." - RC 03/02

"I tried in vain to purchase a Harley new from Space Coast. They let me walk with my 8 grand in my hand rather than cut me a MSRP deal on a new sporty they had in stock! The salesman was more worried about "The empty space he'd have in his showroom if he sold me the bike." Imagine that!  My next encounter with them came when I tried to buy a sissy bar for my new sporty which I purchased for MSRP in at Treasure Coast H-D., The stealer at Space Coast had the part on the wall in the correct box, however when I opened it it was clear this was a USED part which was previously installed, it was scratched and the screws were cross-threaded! The stealer got pissed when I pointed this out and insulted me, as I was leaving his new/used part was going back in the box and on the wall for the next sucker! My opinion is this place stinks and even though the next dealer is 70 miles away I will NEVER  grace Space Coast's door again! Stay away from this STEALER!" - GP 04/02

"Watch out for these guys, they will remove your original selling dealers emblems without your permission and put their cheap ones on your bike, I'm not happy at all!" - TG 06/02

"They were advertising at $500.00 below MSRP but when I asked for a quote I was given MSRP plus approx $1000.00 in additional fees( $385.00 in admin and $649.00 for shipping/prep). I mentioned the ad on several occasions and was told I would get the deal. Glad I did my homework and researched pricing. They did seem to have a decent selection, but since I was given the run around I took my business elsewhere. Shoot straight." - TP 07/03

"I had an excellent experience buying my Electra Glide Standard here in September of 03.  I actually started looking for the bike in July, but there were none left on the floor anywhere close.  The sales manager at Space Coast told me he had the exact bike I was looking for  ( 100th anniversary Electra Glide Standard with fuel injection and security system ) coming in September.  This was the last FLHTI he had for 2003.  I bought the bike for MSRP plus shipping and dealer prep.  The bike arrived when promised, and I had no problems what-so-ever with the sales staff. I'd recommend them to anyone looking for a new ride." - AW 11/03

"I bought a 2004 FLHRI (fuel injected Road King) from Space Coast this past May. I called every dealer in the state of FL and found Space Coast to be within ~$100 of the other lowest priced dealers. My bike didn't come in for 3 mos. after I put my deposit on it. I was kept informed of the progress of the shipment and had no problem getting someone to answer my questions. When I went to pick up the bike the salesman was very thorough in his inspection of the bike with me. I found no major discrepancies with the bike. I must say that I had a very positive experience with Space Coast Harley Davidson and would recommend them to everyone." - DS 07/04

"I recently purchased a used FLHTC from the Pineda store and wish to comment on the overall sales & service experience I received at this location. I researched a potential purchase through several dealerships in Melbourne, Daytona, and Orlando in great detail for 3 months. The entire staff at Pineda HD always provided me with knowledge, professionalism, and a desire to earn my business.  Through my travels I met several "nice salespeople" but always felt they only wanted to do one thing. Close me that day. They never listened to my needs nor displayed an interest in getting me the right bike.  This was not so at Pineda HD.  The salesman was new and quite a joy to work with.  His patience, professionalism, and desire to get me the the right bike at the right price ended up in a sale for him.  The Sales Manager, Riders Edge staff, and General Manager also always took the extra time & care to help me undercover my needs.  As the owner put it, "we want to earn your continued business".  Let me tell you they have and I will tell all of my friends what a great operation this dealership is." - KS 12/05

H-D OF MIAMI
Miami, FL
"MSRP but with a hefty accessory package required, unless there is a trade in.  Required accessory package $5000 for BTs and $1000.00 for Sporties. Owner's son, which runs the Perrine shop, is a real shark.  Unfortunately, this far South, options on HD shops are very limited.  They've been around for a while, but could provide better customer service and ease up on those required accessory packages." - JV 5/01

"As an employee of this dealership I need to comment. Peterson's does not charge $5,000.00 and $1,000.00 for accessory packages on Big Twins or Sportsters respectively." - ID 03/02

"Have had them fix had my scoot (99 FLSTF) twice (rocker box gaskets replacement & rear tire) in the past 3 months.  Work was top notch.  They replaced my tire late on a Saturday afternoon without an appointment since it was bald as hell and I was 170 miles from home in Key West.  They have an big selection of 2003 HDs with all of them possessing extras.  Extras add anywhere from $600 to several thousand dollars to the MSRP and normal delivery and set up charges; there are no hidden extra charges from what I could tell on the price sheets. This is a huge dealership which moves lots of bike to South and Central America, so selection is pretty good. " - SS 01/03

"After searching around for some months for a fair deal, I finally called H-D of Miami. I Purchased and took delivery of a 2004 Dyna Super Glide on 4-30-04. Can't say enough good about this dealer. Paid MSRP plus factory freight plus $375 for dealer set-up and delivery, and of course, tax.  Very fair, very courteous, and they appreciated my business. Parts department employees are knowledgeable and go out of their way to answer your questions and help guide you to good choices. Will make every effort to continue buying parts and service from them in the future, even though the Fort Lauderdale dealer is just one mile from my home." - RB 05/04

"Dealer sells at MSRP + 600 freight and set up." - WH 01/05"Visited the showroom 27 Nov 05.  All big twin models had added chrome and assorted goodies ($1-2 grand worth IMHO).  Price tag bottom line numbers were MSRP + Delivery + Set-up with chrome, goodies, tax and tags extra.  I would have pulled the trigger then and there, had these bikes not had the added goodies.  Good selection & friendly people - my earlier positive comments on this dealership still apply (see archive)." - SS 12/05

H-D OF NAPLES
Naples, FL, 34109
"The recently hired Sales Manager is a stud in the industry.  The guy is the best when it comes to treating customers right.  He can close a deal with anyone and make them feel good about it.  The guy is rock solid and I am sure that he will bring his "A Game" to Naples.  Good hire!" - CH 03/04

"I had a great experience at this dealership.  Everybody who works there is very helpful and friendly.  You don't need to drive half-way through the state to save money.  I really enjoy my 04 1200 Custom and glad I'm part of the family.  I'm planning on joining the local chapter as soon as I get my HOG club card.  Kudos to them." - DG 06/04

"If you like to pay 4 to 5 thousand above MSRP these guys are where to buy your bike. For a deal go to Miami or Sarasota. Both are MSRP dealers." - RV 01/05

"Just bought an 05 Electra Glide, deal was great, under MSRP.  No reason to go "to the other coast", everyone was helpful and willing to work with you.  The riders edge class is a must, the whole crew was a pleasure to work with.  I wouldn't think of going anywhere else, Naples H-D is the place for me." - AM 07/05

GULF COAST H-D
New Port Richey, FL
"In an incredible turn of events, I got a call from the GM of the dealership today (Big George) and to make a long story short, they basically bent over backwards and jumped through all kinds of hoops to give me the deal I wanted. I am very happy to say that I now own a 2003 Gunmetal RK and am very grateful that the situation turned for the better and I hereby retract my negative review of this dealership. The wife and I have been out burning around on our new ride all evening and it is SWEET! The whole staff proved to us that they are solid folks who really do care about people's feelings and image of their place. I am so blown away by the courtesy and respect that we were shown today that I will happily patronize Gulf Coast in the future recommend them to anybody who cares." - FS 06/03
NEW SMYRNA H-D
New Smyrna Beach, FL
 
H-D OF OCALA
Ocala, FL
 
ADAMEC'S H-D
Orange Park, FL
"Hooray for the service manager at Adamec H-D. It is nice to find someone who is knowledgeable on Harleys and doesn't have a personality problem. Mark is always friendly and eager to help me in any way." - AC 1/00

"WOW!  This must be one of those "BELIEVE IT OR NOT" pages. I recently happened across this page reading some of the comments (with both amusement and disbelief). Being a business man for well Over the last 20 years - ANYONE  could plainly see that 90+ percent Of the complaints these people have is simply because they can't get A new Harley for MSRP; which means by-the-way - Manufactures Suggested  Retail  Price.; with suggested being the main issue. I also Must add that after doing a little research, most of the ones complaining, Are either (a) brokers or wanna-be brokers (trying to make a fast buck On Harley's) or (b) the same ones that's asking $5,000. To $10,000. Over NADA retail for their old Harleys!!. I simply can't believe These people are trying to dictate - to the Dealers, how to RUN their Business that they surely have very HUGE investments in! Does these Same people try to tell Wal-mart & K-mart how they should sell their Products? I also feel wonder if these same people owned a business of Their and had millions invested  with a product as popular & in demand As Harley; - would they give it away for ones with NO investment to Make all the profits? Just sounds like people need to get in THE REAL WORLD I am getting ready to purchase a new Harley and it will be from Adamec's H-D in Orange Park. Yes, they do dress-up their bikes with A LOT of Harley chrome & extras  - but its make them look Great! And The price is MSRP. plus an itemized list hanging right on the bike of EVERY item that's been added. Now some of my friends has said  "they Want to dress-up the bike themselves" , I simply ask "where do you find The TIME?". I want a new Harley to Ride and Enjoy!" -  SM 2/00

"This place is a joke. Any positive comments about these guys are probably made by the employees. But hey, don't take my word for it, ask anyone in Jacksonville. They have quite the reputation. Just look at the comments about Regency H-D, they own that one too." - ME 5/00

"Good selection, all bikes have marked prices, typically 2-5000 worth of extras added on, but you can find bikes at MSRP with nothing added from time to time.  Huge clothing dept, good parts dept.  I work a couple miles from this place and stop in all the time, this summer they had an FXDX marked at MSRP, the salesman would not give me the price out the door with tax, tag, title, and would not quote a finance rate, unless I was "ready to take the bike today".  He also couldn't be bothered to look to see what else they had coming in.  I was the only customer in the store at the time.  To be completely fair since I'm in there a lot, he might have thought I was just a tire kicker, truth is I was ready to buy, and I did (somewhere else).  But he could have sold me that bike that day if it hadn't been for his arrogant attitude.  Have heard mixed reviews on the service dept, never personally used them, all my work is done at HD of St Augustine. They do not do anything for the biker community around here, like sponsor runs or even donate prizes for benefit raffles and the like.  All the independent shops around here do a lot more." - TS 8/01

"When I lived in Jacksonville (a few years back) this dealership was on Roosevelt Ave in Westside, Jax.  Parts people were ignorant and rude.  They also own Regency HD, which is in a "better class" area, but the attitude was the same.  Tried to charge me $10.00 for a set of Japanese-made points, said "these are better than HD's".  On another occasion, called them for a battery for my '72 FX.  They didn't even want to hear what year or model, they just said $75.00.  Needless to say, I got a battery from Cycle Accessories for $15.00.  To be blunt, I wouldn't let them put air in my tires." - JO 10/01

"I am a companies worst customer or their best customer based on how I'm treated. In addition, my occupation as an educator/trainer in the business world focuses a lot on service. With that said, I had done my research and narrowed my selection to a 2002 FXDL. I was prepared to travel anywhere in the country to get one as long as their was no "dealer pack" added to the MSRP. Not easy to do but I found the model I wanted, via the internet, and called the dealer. The salesperson was friendly and told me the price was MSRP plus destination/shipping and taxes. Normal charges. I drove down and was greeted by the salesperson and sales mgr. Both very friendly. They had a printout of how the bike was priced and true to the phone call, it was all MSRP with no accessories thrown in at all or forced to be added. I bought the bike and they went over all of the paperwork and the bike itself in great detail. They then provided two H-D tee shirts at no cost, a H-D video, key fobs, catalogs and a discount coupon for my first service, all without asking. They introduced me to the parts guys and to the Asst. Service Mgr. who did a great job of loading the bike onto my truck and explained in detail how to unload it. Overall one of the finest buying experiences I have ever had. Maybe it's how we treat others that creates the environment on how we are treated  -  just a thought." - EP 6/02

"Just before leaving for Biketoberfest I was riding my bike and noticed that the check engine light was on. I didn't have time to take my bike in to the local dealer before leaving for Daytona. The bike was running OK and I noticed when washing it that the rear plug wire was loose. I reattached it but the engine light kept coming on. I decided to trailer the bike to but was concerned about the bike stalling or breaking down while riding in Daytona. As we were driving down I called both of the Daytona area HD dealers to see if they could check out my bike. Both informed me it would be "first come - first served".  I then called Adamec's HD in near Jacksonville and the service manager was very courteous and helpful. He said if I would stop by they would check out my bike. Once I arrived the service manager had one of his techs stop what he was doing to check out my machine. They checked it out and determined the check engine light being on was apparently due to the loose plug wire so they tech reset the EFI computer. When I asked how much the charges were the reply was "no charge". I couldn't believe it. A HD dealer that on top of stopping what they were doing to help me out wasn't going to charge me anything. All I can say is WOW! I bought a couple shirts so the could at least make a few bucks profit for taking the time to help me out. Oh, by the way, the check engine light hasn't come on since." - LW 10/03

ORLANDO H-D
(3 locations)
Orlando, FL

"I visited this store looking for a new '01 Fatboy, particularly in black. I was told by a salesman poser that they do not sell MSRP ,they will not put your name on a list , that you pretty much have to take whatever/whenever they get a bike in / in whatever options it happens to come in. When asked what do you have coming in , his reply was " I think I have a white bike in the warehouse for $18.9K , and don't know what is coming in. " His parting comment was "good luck my friend on your search for a black Fatboy" .I had just left another Orlando store with two '01 Black Fatboy's, that is another story. To summarize , this was a waste of time visiting a store the size of a two car garage. This dealership wins the F. Clueless Award for Sales (FCAS) for Central Florida. Or it could be they are having a bad day/week/month/year." - GD 6/01

"Shortly having moved to FL. the battery on my 1998 Road King died.  Not knowing anyone I went to the phone book and called the Kissimmee dealership for help. They said the would come over and tow the bike to the shop. I thought to myself this is going to cost me a pretty penny. They put in a new battery and in thirty minutes I was on my way paying only for the battery.  There was no charge for the towing!   Seeing how friendly this shop was I returned a week later to have a 15,000 service on the bike.  As soon as I arrived the service manager greeted my by name and everyone in the shop said hello!  You don't find that in NY.   While I waited in the showroom a salesman approached and greeted me with "would you like some help."  The clothing manager came over and offered me coffee.  I have not been treated this friendly in any HD dealership anywhere. Not only was this the friendliest place I've been in but the bike was tuned to perfection.  It has never run so good!  I was so happy with the work that when I arrived home I called the service manager to tell him how well the bike ran and how happy I was with the work. I would recommend them to anyone anytime for friendly service and excellence workmanship." - CA 8/01

"I am from Lake Waccamaw, NC and would like to tell you about the good service I received from Kissimmee Harley Davidson.   I own a 2001 Ultra Classic which has 1200 miles on it.  I was in Florida on vacation and my bike's headlights kept blowing fuses so I went to the nearest dealer.  I had a wiring problem.  The service manager was very busy but he was very nice.  He stopped what he was doing and checked my bike.  He had other people's bikes ahead of me but he took it in anyway.  I rented another bike while he fixed mine.  I appreciate the service that I got from Kissimmee Harley Davidson.  The service manager that helped me was Mike Xavier.  It is nice to know that wherever you go on a Harley that you can get excellent service! " - ER 11/01

"On November 16, 2001 I bought a used 1992 FLHS from Orlando.  I never rode the bike before buying because I was looking for something that needed some TLC.  Also, I signed the statement "as is, no warranty".  After riding the bike, I realized it didn't shift right and I came back the same day to ask how much to fix it. Although the parts weren't expensive, the dealership repaired the bike at no charge to my amazement.  Needless to say, they exceeded my expectations. This is the second used bike and two new ones purchased at Kissimmee or Orlando in the last five years.  Service has always been great with each bike.  Keep up the good work." - JB 11/01

"I walked in to Orlando H-D having shopped there in the past when it was called Dick Farmer Harley Davidson. The place is now under new management. I was told the soft tail Deuce I was looking for would be almost $2000 over MSRP off the truck! They did have a fair amount of stock (wonder why). A good number of used bikes marked up over retail new price. There's a lot of dealers in this area so I don't see any reason to let this place empty my wallet. Definitely a $tealer!" - DB 12/01

"I went into Kissimmee HD on 2/21/02, I looked around the store several minutes before anyone approached me, they were cold and rude, I got no satisfaction and asked to talk to the manager Dean? no satisfaction there either, so we left and went to the new Orlando store beautiful store with no personality, no help and very rude, we left there also, bought no shirts, nothing to take home, very BAD experience, WON"T BE BACK." - DW 02/02

"Orlando H-D is a definite 'Stealer'. Interested in a used XLH they had for sale, I spoke with the salesman about the 'total cost', and what I needed to put down to hold it for a week. Once I was given the final numbers, I went to the bank to get the deposit. That evening, as I was sitting in the office of the dealership. I was given a price of over $400 of what I was told earlier. When I asked about the extra money I was told that it was a 'standard fee' that they added on.  I asked why I wasn't given this info earlier, I was told that "I was, I just didn't notice it".  After insisting on speaking with the manager, I was told that they that couldn't budge on the price.  I ended up buying the bike, as it was still a fair price. After one day of riding, I noticed oil on the right side of my bike. I returned to the dealership, and spoke with the salesman. I asked him if he would check out my bike to see if there was anything seriously wrong, maybe help me find out where the oil came from. His response was, "You bought it 'as is'. If you want anyone to look at it go to the repair dept."  Then he walked away. Since then, I have called several time inquiring about parts etc. I am always told that "They were busy. If I gave them my number, they'd call me back" They never call back. I tried to track down the price on a part for over a week (I had a sales managers name) he was never available, and never returned a call. After a week of calling, I gave up and went to Daytona H-D. The going consensus within the bikers of Orlando is that: Orlando H-D is only interested in talking to you if you want to buy a new bike. They will not work on anything other than 'Evo & newer' bikes. The customer service is among the worst I've seen in any business. Too bad you have to go up to Daytona, or any of the several "Mom&Pop" bike shops in the area to get anything done. Don't let the fancy new dealership fool you. All 'Style', and no 'substance'." - ER 06/02

"I just purchased a new 2002 Deuce from this place.  Only because they had the bike I wanted in stock (so I thought).  I put a deposit on a bike Thursday Night, I show up Friday morning to pick it up, they tell me the bike I wanted was not tilted to their shop, so I would be doing them a favor If I took a bike from the back in a different color, but they just happened to have the color set I wanted.  So they replaced the tank and fenders from a blue Deuce with a Red/Ice color set.  I said, since I am doing you this big favor, how about throwing in this $159.00 helmet (scratched and missing a visor bolt, no kidding).  My salesman said he couldn't make that decision and had to ask the sales manager.  They came back and offered 10% off the helmet and would be happy to finance that with the rest of the bike.  I Took the bike, but left the helmet, after waiting 4 hours for them to complete the color switch.  Everything was fine at the beginning, when it came to the deal, they went Wacky. Stealer!" - DP 07/02

"Bought a '02 E-Glide Standard in October, 01 from this store. Went in Thursday, the 11th just to "check out the possibilities." Drove my new (and first) Harley away from the store the next day, Friday the 12th. Paid MSRP.  Have been taken care of well by sales and service alike in all my dealings with them at the time of bike purchase and numerous times afterward.  Several warranty issues have been taken care of promptly. Obviously, I am pleased with this dealer, and recommend them." - DH 08/02

"I would not buy a Harley from Alabama dealers, where I just moved because of the $5000 over MSRP. Last year I found a list of  Harley dealers that sold MSRP,  and Orlando Harley( this is also Kissimmee H-D-) was one of them. I recently moved to the Orlando area and was looking forward to buying a H-D, and was surprised by the prices!  They are not a MSRP dealer, we came to what was I felt was a fair price, but when we did the paper work they penciled in almost $1000 over the agreed price! They are Stealers!" - DH 01/03

"Definitely a stealer. looking for Road King prices. Everything is jacked way up.  They had no "new" Road Kings, but did have three '03s that they'd just taken from the rental department.  Each had approx 10,000 miles.  Price?  $19,000 !!  That's almost $3k over MSRP, for a bike with 10,000 miles that was a rental bike!  Who knows how it was treated? Looked at other bikes, and they are all comparatively overpriced.  They have a huge selection of bikes, so if you got the extra money to burn, you can drive away that day.  But avoid this place if you don't want to line the pockets of a profiteering and unconscionable businessman.  I wouldn't even buy a t-shirt or hat from these folks." - RM 06/03

H-D OF PENSACOLA
Pensacola, FL

"STEALER? YES INDEED... H-D of Pensacola is just that! Sells way over suggested retail, as most do, Service dept. suck's and is very dishonest, they have asked me to sign BLANK warranty forms every time warranty work was done on my bikes. Hmmm. Within 2 weeks after the sell they wont know your name anymore, especially if your in need of something they promised at the time of the sale. The owner and sales manager are both CREEP'S who should be made to ride Moped's everywhere they go. Wish the H-D Co. would weed these kinda people out business." - MB 9/01

"Nice looking dealership but a serious attitude adjustment is needed by the owner and his manager.  It's not just me, I have listened to how they treat some people.  It is uncalled for.   Money is not the gauge by which you measure success or worth.  I will drive 100 miles, and like it, to get a quart of oil so I won't have to be bothered with them." - BK 02/02

"Took the bike in for some warranty work. No I did not buy it there. I called a week in advance to make an appointment to drop it off and pick it up the following week. Yes we can do the work and you can pick it up on that date.  Well they had a few people quit, in that time.( I wonder why?) I felt like I was getting bumped to the back of the line, and it was me that was getting the favor done to them. No good exp with the service dept. I ended up picking the bike up and taking it to another dealer that was like bending over backwards to make me feel like they wanted my business. Never I am sorry sir here is 10% off or anything like that.   Over the counter sales have been ok. I am taking my biz somewhere else from now on." - RB 04/02

"I am the proud owner of a new 2003 Fat Boy from H-D of Pensacola. I am thoroughly impressed with the way I was treated by the "new" sales manager, parts people and owner of this dealership!! The deal was reasonable and the bike was ready when promised. I ordered over $2000 in accessories and they were willing to work with me on that deal as well. I waited only a month for my particular Harley and there are new bikes on the floor right now. This is my fifth new Harley and this dealership was by fair the best in customer service. I can definitely say that HD of Pensacola is a very professional dealership! Nice going, guys!" - CN 08/02

"I bought a bike from this dealership in the past. I recently bought a bike from a different dealer, because Pens HD did not have what I wanted. I have taken this bike in for service and to put on parts I have not purchased from them. They have bent over backwards to help me. I recently developed an oil leak, I called them and it was in and out in an hour that afternoon. As I was sitting outside the new comptroller came over and ask if there was anything they could help me with. My this dealership has really changed. Good people to work with." - MG 09/02

"I am the proud owner of a new 2003 Ghost Flame Red V-Rod from H-D of Pensacola. I traded a 1998 Wide Glide and was very happy with the deal. The sales and parts staff were very courteous and friendly. The store is nicely decorated and it is hard to leave there without purchasing some clothing or parts. I would recommend this dealer and its staff to anyone who is looking for a new or used Harley. Also, H-D of Pensacola is very friendly to lady riders." - AS 03/03

"I must admit that the attitude has changed for the better.  They still have some smug sales persons on the floor selling bikes but hopefully that will change.  The rest of the staff, especially the younger ones have the excitement and friendliness I would expect.  The owner has certainly mellowed and is now pleasurable to talk with." - BK 08/04

"I have had my 2005 Electra Glide Standard for 7 months now.  My experiences with this dealer have been 100% positive from the sale all the way through service and parts.  I have dealt with all levels of the dealership from the owner on down and have always been treated with courtesy and prompt attention. In addition to taking care of Harley Davidson items, the dealer also installed and is maintaining a Voyager kit that I purchased elsewhere.  Their prices have proven competitive." - DM 12/05

H-D SOUTH
Perrine, FL
 
POMPANO H-D SHOP
Pompano Beach, FL
"While traveling from 3 states away, the service writer told me that there was absolutely no way any of their mechanics would be able to take a look at the leaking transmission on my bike. I offered to leave it for 3 business days, but they said that they would not even be able to LOOK at it until the 3rd day. I found an independent shop a mile away who fixed me up for my return trip home. So much for customer service!" - JR 10/02

"Just rented from H-D Pompano for the 2nd time. They knocked off 33% for being a repeat renter. Bike was an '05 RK, ran perfect and they didn't charge me for being a few extra hours late on the return. Also told him it was about a gallon shy of full and they didn't charge me for that. I've bought a few things from them and they are very friendly. Can't speak to service or sales but the rental department is top notch in my book." - BG 12/04

"1 starting problem + 2 Dealers + 1 rental + 2 ruined weekends=$224.00 Final repair $5.00 starter relay no charge/Warranty company can not reimburse because no charge!  Now out of pocket expense from me  is $224.00 But no one can see that because they keep saying they fixed the problem no charge. I don't get it I must be missing something about the $50.00 deductible / rental reimbursements / food/towing? That cost at the time of purchase $1800.00 for What, just to be told that it doesn't apply." - KT 08/05

ROSSITER'S H-D
Sarasota, FL
"Rossiter's Sarasota continues to amaze all in this area at how bad they suck.  They pop ya 3K over MSRP for new bikes, parts dept that's brain dead and a service dept. that ranks with the worst I personally have seen in 25 years of riding HD.   Tried 'em again, hoping they had changed....my bad.  Reversed the spacers on my wheel, left 2 bolts (holding the front tire on!) loose....this error coulda killed me at speed.   Their attention to detail is zero, their attitude is screw the customer but don't get caught.....BUYER BEWARE!" - MW 8/01

"Bought my first Harley from them about a year ago.  It was a 03, 1200 Custom Sportster.  Paid about $ 1,500.00 over sticker price.  No real problems with the transaction.  They seem to stock a lot of Heritage softails, a bunch of V-rods and very few Road Kings or sportsters.  Maybe they just sell them to fast.  Thought about buying a FLHRCI from them but they have not had any in stock with no prospects so I went elsewhere.  Friendly people at this dealership, they have free hot dogs and soft drinks each Saturday with a good showing.  Some bikes are at sticker price but most are bumped up.  From what I've seen if you are looking for a softail or V-rod this would be a good place to visit.  Any harder to find models will probably cost you the Harley tax." - MM 12/03

"While I was getting my bike serviced a service person came out to tell  me that my choke knob broke I said put one on and they said the whole cable assembly would have to be changed I told them I have an extended warranty they said it was not good for that not happy.  When jap-riders   tell me how good they get treated." - FC 01/05

H-D ST AUGUSTINE
St. Augustine, FL
"I have never tried to buy a new bike here, but friends who have bought were very pleased.  They will order for you at MSRP, have heard that is for locals only, which includes Jacksonville.  Very limited selection of new bikes on the floor, no prices marked, small shop but very friendly.  The service dept is excellent, I have my service work done here, make an appointment 2-3 weeks in advance unless it is an emergency.  An old time shop that is a pleasure to deal with." - TS 8/01

"Recently purchased a 2002 XLH883 $7k out of the door. Great experience, The Owner was very helpful and at no time did I feel any pressure. He kept me informed of what bikes were coming in and when one I wanted came up a small deposit secured it. This is not a flashy store and there are not a lot of bikes on the floor, however, the buying experience was great. When I go for the BT (inevitable) I will surely return here." - MW 03/02

"Parts dept. was friendly, helpful and knowledgeable." - TH 10/03

"I was a CASH buyer and went into the dealership knowing exactly the bike I wanted. The price was clearly marked on the price tag on the handlebar.  However, I asked the sales-woman if she could break down the "out the door price" for me so so I can see what the dealer was charging me for freight, dealer prep etc.. She said they don't quote it that way.  I thought that was strange and of course began to become suspicious.  After that, she was paged for a phone call and she left me by stating "I'm going to talk to someone who's ready to buy".  I could not believe what I just heard!  I have been in sales for over 17 years and you always take care of the "live" customer in front of you first.  I was there for a total of 15 minutes and can honestly say this was the WORST sales experience I have ever had. I cannot comprehend their "holier than thou attitude" when IF they asked the right question, they would have known I was ready to buy THAT DAY!  In turn, they have lost a good customer for ever and I will be buying my 2004 Fat Boy from another dealership 30 miles north of them where I am being treated like a valued customer with plenty of future referrals to give my new salesperson." - EH 04/04

JIM'S H-D
(2 Locations)
St. Petersburg, FL
St Pete Beach, FL
"According to a well-known biker magazine, readers have sent in letters claiming that this dealer sells bikes at or near MSRP."

"I have 3 family members who bought from Jim's at MSRP within the past year.  We all live in Fort Myers and it was well worth the small effort to go to St. Pete instead of buying from the local Stealership (read the comments about FM HD... they're all correct).  - BJ 4/01

"I have bought 2 bikes in the past from Jim's HD in St. Petersburg, Fl. My first was a '99 Heritage that I traded in for a 2001 Road King. Very nice people, knowledgeable salesman, sell at MSRP, no gimmicks! I am getting ready to add another bike and after just check around the area and listening to all the gimmicks you must purchase Jim's will get my business again. Also Jim's service department is top notch!" - MC 01/02

"I am from Orlando and have easy accessibility to a few dealerships in the area. Nothing was better than Jim’s H-D. It is true that they sell at MSRP. Their Set/Dealer/Freight fees add up to around $700. I was quoted $17168 for a FXDWG with security and Pearl paint (plus tax/tag/title). This quote was right on! The sales manager is great and the ‘parts to sales’ manager is very informative and honest. Everyone works in a NO PRESSURE environment. They even give 10% off accessories ordered at purchase date which no other dealer in Central Florida (or all of FL from what I know) will do. After purchasing, I was taken through the store/parts/service department to see what goes on. It was definitely worth the 2 hour trip from Orlando to save more than 2-large over the Orlando area dealers. I will return and recommend Jim’s H-D to anyone I know!" - PT 04/02

"I have recommended their sales crew prior but their service department really impressed me lately.  Have a 2002 Road King that decided it was a Panhead, started doing a little leak, which looked to me to be from the primary.  Was mentioning in conversation with the Service Manager that I was about to change out the gasket myself so's I could get to Daytona cuz it was only 4 days away.  No way I figured they could get my bike in and out on such short notice.  The Service Manager then says to let him look at it, gets out there in the hot sun and spends 20 minutes looking under the bike....this in and of itself is remarkable for a HD Service Manager.  Then he said something didn't look right for a primary leak and to let them have it.  He promises it will be ready for Biketoberfest.  I'm thinking no way it'll be ready but what the hey.  Two days later, the bike is fixed and even washed, in plenty of time.  Sure enough, the problem was a tranny leak.  Saved me the time of fixing the wrong thing, did it like they said they would, and did it all under warranty with no attitude.  These guys remember what the word 'service' means.  5 out of 5 stars." - MW 07/02

"Purchased my 04 FLHRCI from this dealership a few weeks ago.  They sold me the bike at sticker price plus usual dealer prep.  All the published numbers  at the Harley-Davidson web site were used.  Bought the bike on the Sunday before Thanksgiving and picked it up the Wed. before Thanksgiving.  These people were great to do business with.  Everything was ready when it was supposed to be.  Security system was backordered but I got a WE OWE slip and have since been called to schedule installation.  I absolutely hate going over the skyway bride on a bike but have done so to do business with these folks.  They seem to be well stocked with bikes, equipment and clothing.  I would recommend this dealership to anyone.  The salesman spent a lot of time explaining the different bikes and offered his opinion on each model.  I learned a lot about the different models and made an informed decision because of the salesman." - MM 12/03

"Bought a street glide over the phone picked it up the next day. Great sales staff Paid MSRP with no surprises. Their bike inventory is available online with prices. A great buying experience for sure." - RV 10/05

TREASURE COAST H-D
Stuart, FL
"Motorcycles are priced at 10% over MSRP + F&P + State & County Tax + Admin Fee Also priced by color: Black, Candies or Pearls, 2 Tones, Custom Colors (low to high) They do not use a waiting list but the majority of the inventory is presold. According to Mark W., the Sales Mgr., they will only sell what is "in the system." They require a $1000 deposit to lock a bike up (refundable). If they are getting ready to place an order with the factory they will take early deposits for that Inventory Phase. Again according to Mark, he is always willing to change models and colors as long as the factory windows to do so exist. Aaron is the GM, not as knowable as Mark, but an excellent guy to work with. Carla handles the Financing & Insurance stuff, has always been very through. Joe & John in Service bend over backwards to be helpful. And the Parts & Clothing people are also very easy to work with. Overall a great dealership to work with. Although I am only 15 minutes from the WPB dealer. I'll go north 45 minutes every time." - GS 1/00

"Over the past month I have visited this site frequently. To all the whiners talking about "stealers" and rip-offs. Did someone hold a gun to your head and make you pay for a motorcycle you didn't want? Do you really think that Harley-Davidson owes any one of us anything? Does Ford or Sears? I've been an HD rider since 74, I don't expect anything from any retailer other than good customer service. If the price is too high -- shop somewhere else. Nuf said!  I have been shopping a number of dealers in South Florida and on the West coast of the state. The one constant that I have found, is there are no two dealers on the same page. With few exceptions everyone is around the same money. The Miami dealers have a good price, but force an accessory package. Also will not sell to my county. I won't deal in Lauderdale; Daytona or New Symrna because they're nothing but "used car salesmen." West Palm Beach HD doesn't have a clue when it comes to customer service and the folks at the dealership in Melbourne were standoffish. So far I'm leaning towards Treasure Coast HD. Prices are not much more than anywhere else in the state; there is inventory on the floor to choose from; and prices seem negotiable to a degree. The sales staff is friendly and willing to spend time with you and they have a cracker jack service department. Will more than likely make my next purchase here." - MW 5/01

"Tried to buy a FLHT at this dealer and they did not have one. Space Coast HD had the bike I wanted at the price I wanted and I went for it. Picked it up last Saturday and got towed home Sunday. I thought it was a bad voltage regulator but waited for instructions from my new dealer. They suggested that since they are 72 miles from me and Treasure Coast is only 12 miles I take my bike in there for this emergency service repair. When I went on Monday they said their service dept would handle on Tuesday. I cleared my business schedule and when I got there at 8:30 the service person said they couldn't get to me until Thursday or Friday. I had this day off not  Thurs and Friday. Oh well I got the bike up to Space Coast Harley and they fixed the bike that Tuesday. I guess Treasure Coast Harley doesn't need my service business as I sure will not be going there anytime soon. (for all the goodies I need for my new ride either)" - TA 02/02

"After doing my homework (stealers & dealers) Treasure Coast sold me my FLHT1 at MSRP +$250 freight and $250 setup. I got a 10% discount on accessories after asking. They were very friendly but they made me work for it. I saved about $1000. Thanks to everyone who submitted responses to this site." - WH 01/05
CAPITAL CITY H-D
Tallahassee, FL
"$1000 over MSRP gets 4 service visits prepaid. Usual order time. Lead sales... he's awesome!  Very knowledgeable and helpful. A true rider.  New owner is making huge improvements such as brand new building (huge!) right off I-10 in progress with picnic area, pond, future gathering space, etc.  Shop is always willing to help.  Good selection of used and consignment bikes. Accessory and clothing inventory growing weekly." - SE 4/01
H-D OF TAMPA
Tampa, FL
"Began my look in 9/00. This dealership had several bikes on the floor of which a Sportster I wanted real bad. Sales staff was knowledgeable and sincere and convinced me a standard FXD was the better choice for me. Put my name on a list and they said they had 2 coming in. No deposit just a handshake and they called me when it arrived Halloween day. Bought at MSRP very pleased with the experience. Felt some pressure to fill out HD credit app to show I was serious but I didn't have to use that financing route. Will be upgrading from there in the future." - BM 3/01

"Excellent dealership. They sell at MSRP and are first rate in all respects. We just took delivery of a 2001 FLHTCUI a few weeks ago. They went out of their way to get us the bike we wanted. All promises were fulfilled and then some. Everybody there is extremely honest, friendly, and professional. I don't know what more you could ask for from a dealership." - BB 8/01

BRANDON H-D
Tampa, FL
"On 2/22/02 I visited Brandon H-D, I have been shopping for a Roadking and found one there that fit my needs. I found the salesman and the GM to be professional and extremely helpful. I obtained my own financing and picked the bike up the following Friday (3/1/02). I had the seat changed and added a back rest and the work was performed as promised. I got a great bike for a fair price and wouldn't hesitate to buy a bike from this dealer again." - RH 03/02

"Bought a 2002 FXDL at MSRP. I had them install some options and all was done by pickup date which was 1 week. Sales staff was very pleasant and knowledgeable. Service Dept. did a flawless job of installing options. Bike was received in pristine condition and I couldn't be happier so far. I will continue to use this dealership for maintenance and purchases." -  JB 04/02

"I purchased a New 2003 Fatboy, loaded with chrome off their showroom floor. I was extremely pleased with the deal. The sales staff and operations manager are great people and I Believe that I made a more than fair deal. I have had some mechanical problems and the service department has worked very well with me. There is however one problem that has went unresolved. The bike will backfire into the carburetor from time to time causing it to stall. I think that because this is my first Harley, they think that I don't understand the characteristics of the big v-twin. I have been turning wrenches and riding two wheelers for twenty five years. This is possibly a very unusual problem and they say they cannot duplicate the fault when it has been in the shop, but at $22,000 +, we the consumer demand the very best from the best bike manufacturer in the world and I want it fixed (the Harley reputation is at stake here its embarrassing, i.e., bikefest, mainstreet, stalling out in front of hundreds), I don't want to take it back again unless someone thinks that they have a solid solution (it wastes their time and mine). Overall this is the best place in Florida to buy a new or used bike, but I think that they might need to share there knowledge with other service departments from other dealerships (or maybe the factory) and maybe come up with a solution. This practice might help resolve other problems for other customers across the country." - GW 11/02

H-D OF PALM BEACH
W Palm Beach, FL
"...one example of a Dealer who does not care for after sales service or support. I shall describe a few of their lovely ways to treat return business... Too busy to estimate repairs on a bike after 2 weeks.  Told to take it to another dealer... Did not want to repair a Harley part installed by another Dealer, told to take it back where it was purchased... Service Manager Bruce slams door in face of customers... Do not allow changing a warranty from one owner to another without the bike being registered in Palm Beach County.  (Why?)" - LF 1/99

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